Pilot API scheme demonstrates real benefits for customers with quick access to Cathay Cargo inventory and booking through freight forwarder’s own system
As part of its focus on customer-centricity, Cathay Cargo has widened its sales distribution channel by placing its rates and availability in Kuehne+Nagel’s own booking engine, enabling users to access space, rates, and secure instant confirmation from Cathay Cargo’s inventory.
The two-phase application programming interface (API) pilot scheme with Kuehne+Nagel in the Americas and latterly in Europe marks the first time that Cathay Cargo has enabled booking functionality to be accessed from a freight forwarder’s host system.
Director Cargo Tom Owen said: “At Cathay Cargo, we know how important it is to move alongside our customers. By embracing new technologies and digitalising our systems, the pilot scheme shows that we can work with our key partners to improve the booking experience and increase their operational efficiencies.”
Holger Ketz, Global Head of Air Logistics Network & Carrier Management at Kuehne+Nagel commented: “The long-standing cooperation with Cathay Cargo has been key to the successful implementation of the API interface. By having direct access to Cathay Cargo’s booking platform from our transport management system we can offer a more efficient and user-friendly booking experience for our customers.”
This latest development is part of Cathay Cargo’s wider digital strategy in operations and strengthening the customer experience at every touchpoint. It also aligns with the industry's growing demand for advanced technological solutions, and to put more service options at customers’ fingertips.
Owen added: “The successful implementation of this API integration demonstrates our commitment to embracing new technologies to enhance transparency, trust and the overall user experience, as well as offering more efficient and effective management of global accounts. Our digitalisation programme will help Cathay Cargo stay at the forefront of the industry and meet the evolving needs of our customers as we work towards our vision of becoming the world’s most customer-centric air-cargo service brand. ”
Cathay Cargo aims to develop the API’s functionality and make it available to more global account customers this year.